Well, this SUCKS! Masses don’t trust the Internet


Pollster Nik Nanos says Canadians still trust TV news more than any other news sources. Internet news sites are last!

THAT doesn’t bode well for the online news media and kind of does in the business plan.
But maybe, traditional business plans just don’t apply in the new online world. They certainly don’t seem to be working for “traditional” newspapers. 

I guess this means newspapers AND the internet are dead when it comes to news delivery to the general population. …I don’t think so, but maybe the internet is for a new market and let the old mass media have the old masses?

According to a Nanos/Policy Options poll completed this week, television is still the number one source of news for Canadians, by a wide margin over newspapers, radio and the Internet. TV is also, again by comfortable margins, the most trusted source of news.

The research suggests that traditional media still have a significant credibility advantage over the Internet as a conduit for news information but that newspaper content providers have been comparatively hit harder than TV news providers.

Thinking of the power of the Internet as a vehicle for enriched long form news content and interaction, it’s not surprising that newspapers have taken a hit. Conversely, it could quite well be that short and punchy TV news content may be comparatively less vulnerable, at this point, to the Internet.

The full analysis with tables are posted on our website at: http://www.nanosresearch.com.

Primary News Source Question: Which of the following would be your primary source of news? [Rotate]

Television 48%
Newspapers 21%
Radio 15%
Internet 14%
Unsure 3%

Most Trusted News Source Question: Which of the following news sources do you trust the most? [Rotate]

Television 42%
Newspapers 23%
Radio 16%
Internet 11%
Unsure 9%

Newspapers – Paper vs. Online Question: Thinking about newspapers, what percentage of content would you read in paper form and what percentage would you read online?

Paper 67%
Online 33%

Television News – TV vs. Online Question: Thinking about television news, what percentage of content would you watch on TV and what percentage would you watch online?

TV 78%
Online 22%


This entry was posted in IT.

One Comment

  1. Anonymous June 7, 2009 at 12:09 #

    Ken Regular writes:
    Oh Greg, what can I say?
    I know!
    Let's think back to Marshall McLuhan's insights.
    Television is a “cold” communications medium, where print is a “hot” medium. Hot means it requires active audience participation and cold means there is less audience participation. Hot is good for conveying detailed information and cold is good for conveying feelings, emotions, perceptions and less detailed information. Cold mediums need to build trust with the audience. Hot mediums invite critical thinking and skepticism.
    Guess which one Internet News would be considered? My answer, both. Websites have audio (hot), video (cold), photos (hot), and text (hot). Websites require a high-levels of concentration on the one-hand and low interaction on the other and that's usually happening all at the same time.
    That's cognitive dissonance.
    And websites have no “personalities” for people to trust. The one exception to that rule would be television news websites.
    As television news gets more “cinematic,” McLuhan would argue its' influence will grow. (By the way, McLuhan argued that movies in theatres are hot because the wide-screen fills your visual sense and requires more participation than television.
    Now, imagine news on a 50-inch HDTV.