Tag Archives: magazine

My new ad in Newfoundland Quarterly.

Newfoundland Quarterly is Newfoundland and Labrador’s premier arts and cultural magazine. It’s reproduction quality, design and quality makes it a perfect place for me to place my ads. If you love magazines, do check them out

My new ad in Newfoundland Quarterly.

Newfoundland Quarterly is Newfoundland and Labrador’s premier arts and cultural magazine. It’s reproduction quality, design and quality makes it a perfect place for me to place my ads. If you love magazines, do check them out

The editorial business portrait

This is the stock and trade of the daily photography done by professional photographers. Sometime its for a company newsletter or announcement or the rare air of a corporate annual report but a lot is done for the business magazines. Dave Bennett and James Reid are a couple of smart lawyers who brokered a major merger of power companies in Canada and the USA for Fortis. Inc. It earned them the cover of  ThompsonReuters Lexpert Magazine. We made shot overlooking the harbour at St John’s, Newfoundland.  © 2017 Greg Locke

Vigilant on BN cover

We scored the November cover of St. John’s Board of Trade’s magazine, Business News with this photo for Vigilant Management. Thanks to Terry and the guys for making this shot happen.

Vigilant Management on the cover of Business News. Photo by Greg Locke © 2013

Shooting covers on Topsail Beach.

Once upon a time the great cover shoots were for Macleans, Time, Men’s Health, Financial Post, Report on Business and other top editorial and consumer magazines. With the decline in fortunes for these once well-to-do consumer publications, these days you are more likely to shoot covers for magazines that most people never heard of, in fact, don’t even have public distribution. They are professional or trade publications for niche markets such as doctors, lawyers and accountants. These publications have evolved from crude “newsletters” into glossy magazines with production values equal or better than the great consumer magazines of yore ….and the fees for freelance contributors have surpassed the consumer publications which seemed to have stalled in 1986.  There are, literally, hundreds of these trade publications out there in Canada alone being produced not only by small publishers but major players like Rogers Media and ThomsonReuters.  …and guess what? They appreciate high quality work.

This is a recent cover shoot on Topsail Beach, Newfoundland of Nalcor Energy’s Mike Whalen for Purchasing B2B magazine. A specialty magazine for those in the purchaing and procurement departments of large corporations and government.

Always keep your eyes open for new markets and clients. The one thing I have learned in the last 25 years is editorial and commercial photography markets are ever moving target. Everything changes, you need to see it coming before it leaves you behind.