Tag Archives: commercial

Something in the Atmosphere

Back in August outdoor retailer, Atmosphere, came out to Newfoundland to shoot their fall ad campaign on the iconic East Coast Trail  …and it was a blast! Our crew of eight hiked, scouted explored and shot in locations from Flatrock to LaManche over 5 days. Even Cape Spear  …as far east as you can go in North America! For a photography and ad people its very rewarding to be doing full on advertising production on location in beautiful place.

Producer: Kaitlyn Smith
Art Director: James Wallbank
Production Assistant: Terry Day
Models: Camille Stopps, Morgan Locke, Michael Zatylny, Faraz Qureshi.

The photos are making their way through their social media feeds and their retail website. Here is a small cut of my favourites.

 

 

Night ride with the AMG Mercedes e63s

Summer nights on Marine Drive with TJ, Mango Lassie and the AMG Mercedes e63s wagon. © 2018 Greg Locke

My new ad in Newfoundland Quarterly.

Newfoundland Quarterly is Newfoundland and Labrador’s premier arts and cultural magazine. It’s reproduction quality, design and quality makes it a perfect place for me to place my ads. If you love magazines, do check them out

Study the classics

…because you never know when someone will ask you to shoot a classic black and white portrait for corporate head office. A rare thing these days of Instagram aesthetics.

© 2018 Greg Locke

Annual CAT report

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Very happy to have shot the cover art for the Toromont CAT 2015 Annual Report. Always dirty fun and adventure out playing with the cats.

Cats playing at night

CAT-SoldiersPond-WEB_GSL-3456Shooting in the rain and mud for Toromont Cat when road culvert upgrades required the closing of the 4 lane Trans Canada Highway west of St John’s, Newfoundland for a weekend. River damned, trench dug, culverts laid, buried and paved in three days. Required a bunch of Nikon Speedlights laying around in the mud to fill in the shadows from the massive generator powered work light towers. © 2015 Greg Locke 

Endless Summer 2015

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OK, that might be a bit delusional. July was a weather torture test in Newfoundland and “Winter is Coming” has become “I told you so” as December gets  a firm grip on us and we resign ourselves to the dark months.   ….BUT!  August was awesome and the summer stretched well into October so we got to do some great “fall” shooting that looked like an endless summer. A little bit of climbing with the Newfoundland Youth Team in Stiles Cove,  yoga in the Manuals River with climber and circus aerialist Keely Whitelaw, getting dirty in the political trenches with Marg, Princess Warrior and glorious “summer” photos with NSO musicians Chantelle Jubinville and newest member Rosemary Lawton. The remote sandy beach at Lance Cove Point at the southern tip of the Avalon Peninsula is a match of anything in the tropics …ok, the temps were chilly but it LOOKS like the Caribbean! We took sheep for a boat ride on the islands off Tors Cove, danced with Katie Hardy at Cape Spear and it even made our shoots with Toromont CAT much more pleasurable. Our vacation adventures in August saw us out on the road kayaking, canoeing and exploring the out-of-the-way areas of north east coast of the island. So, here is good-bye to summer and hello winter. Bring it on. Skiing and ice climbing coming up.

Chantelle-LanceCovePoint-NL-WEB-1421.jpgFAO-Morreys-sheep-TorsCove-1810.jpgKatieNicole-1187.jpgKeelyWhitelaw-Yoga_GSL-3628-WEB.jpgmarg-F%26O_GREGLOCKE-3714.jpgNL-JR-ClimbTeam-StilesCove_GSL-7873.jpgRoseMaryLawton-NSO_GREGLOCKE-3767.jpgToromontCAT-StJohns-NL-Sep22_LOCKE-2258.jpg

 

Foto Flashback

Spitfire-1-webIn 1982 I had been shooting news for a couple of years and was expanding my perspectives and trying some commercial and advertising photography. Doing a little organization in the file room this week I found this 35mm Kodak Extachrome 64 transparency. As I recall, there wasn’t much lighting but lots of reflectors and graduated filters. It was an instant flashback to a warm summer evening, a fun car on a long drive with a fun crew. One of my first paid ad shoots it was for a friend who owned an import auto business. I can almost smell that English leather interior now. …greg

Bring the light

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Its no secret that location shooting has its lighting challenges. To dark, too bright, too contrasty, not contrasty enough, wrong colour, mixed colour, back light….  That’s why we usually bring our own and lots of it. But every once and awhile you have everything set up and balanced and realise you need just one more light to make it sing …and the bag is empty. That’s what happened to us on this shoot in a dark cavernous machine shop. We were out of lights and we needed something to fill in the background. Thats when I spotted the welder on a break. I asked if he could help out and light up his welding torch to make some light. He asked how much? I said give me everything you got and he smiled.

Sometimes “available light” means any light that’s available.

Photo by Greg Locke © 2014

Shooting Toyotas

HD-ToyotaPlaza_GSL-1291-2-RETOUCHNight shoot on location at Toyota Plaza in St. John’s, Newfoundland. ….lots of light, lots of time and lots of driving back and forth. (click to enlarge full size)  

© 2014 GREGLOCKE